Motion Designer Brief Template

Why this role needs a brief

A solid brief ensures motion designers understand your brand, message, technical needs, and style preferences. With clear goals and direction, you avoid costly revisions, scope confusion, and missed deadlines. A comprehensive brief keeps everyone aligned and maximizes creative efficiency.

Best questions to ask before starting

• What is the primary goal or message of the animation?
• Who is the target audience?
• What is the desired length and format (e.g., 16:9, square, vertical)?
• Are there branding guidelines or specific colors/fonts to use?
• What style or references inspire the project (provide examples or links)?
• Will voiceover, music, or sound effects be needed? If so, who will provide them?
• What assets (logos, images, scripts) will you supply?
• What is the deadline and key milestones?
• Are there required call-to-actions or brand messages?
• What export formats or technical specifications are necessary?

Common mistakes

• Not specifying a clear goal or message for the animation.
• Failing to provide brand assets or style references.
• Overlooking technical specs like aspect ratio or file type.
• Setting unrealistic deadlines without accounting for feedback rounds.

FAQ

How long does it typically take to produce a motion design project?

Project timelines vary based on complexity, but a 60-second explainer usually takes two to four weeks, including feedback rounds.

What if I don’t have a script or voiceover ready?

Motion designers can often help with scriptwriting or sourcing voice actors, but clarify these needs early in your brief to avoid delays.